How to Use Scrub on Body

Discover the correct way to use body scrub for glowing, soft, and healthy skin. In this blog, we break down step-by-step how to apply scrub on your body the right way—starting from cleansing to moisturizing post-scrub. Learn the benefits of exfoliation, how often to use a body scrub based on your skin type, and which natural ingredients to look for. Whether you’re a beginner in skincare or already using body care products,

Learn the proper steps of using a body scrub for soft, glowing skin. Discover pro tips, precautions, and benefits in this detailed skincare guide.

Why Body Scrub is a Must in Your Skincare Routine? Scrub on Body.

Scrub on Body, Your skin faces daily exposure to pollution, sweat, and dead cells. While a normal shower cleans the surface, a body scrub goes deeper. Using a body scrub once or twice a week helps exfoliate dead skin cells, improve blood circulation, and leave your skin smooth, soft, and radiant.

What is a Body Scrub? Scrub on Body.

A body scrub is a physical exfoliant made with ingredients like sugar, salt, coffee, or walnut shell powder, often blended with nourishing oils. It removes dead skin cells and unclogs pores, allowing your skin to breathe better.Scrub on Body.

🟢 Step-by-Step Guide: How to Use Scrub on Body

Follow these simple steps for maximum results and zero side effects:

✅ Step 1: Cleanse Your Skin First

Take a warm shower before scrubbing. This helps open up your pores and softens dead skin cells for easy removal.

> Pro Tip: Avoid using a scrub on dry skin. Damp skin helps the product spread better.

✅ Step 2: Apply a Small Amount of Scrub

Take a coin-sized amount of the scrub in your palm. Start with one body part at a time – arms, legs, back, etc.

✅ Step 3: Massage in Circular Motions

Gently rub the scrub in circular motions using your fingertips or a loofah for 2–3 minutes per area. Avoid harsh pressure to prevent skin damage.

> Target Zones: Elbows, knees, ankles – areas prone to roughness.

✅ Step 4: Rinse Thoroughly with Lukewarm Water

Rinse the scrub off completely. Do not use soap right after scrubbing – it may strip away the natural oils.

✅ Step 5: Moisturize Immediately

Apply a rich body lotion or moisturizer after patting your skin dry. Scrubbing can make your skin slightly sensitive, so moisturizing seals the hydration.

🔵 How Often Should You Use Body Scrub?

Normal to oily skin: 2–3 times a week

Dry or sensitive skin: Once a week

Summer time: Increase frequency slightly due to more sweat and dead skin

Winter: Less frequent, but follow up with heavy moisturization

🔴 Benefits of Using a Body Scrub Regularly

✅ Removes dead skin cells

✅ Unclogs pores

✅ Improves skin texture

✅ Reduces ingrown hair

✅ Boosts blood circulation

✅ Helps tanning products apply more evenly

⚠️ Precautions While Using Body Scrub

❌ Never use body scrub on broken or sunburnt skin

❌ Don’t use facial scrubs on your body – they are milder

❌ Avoid daily usage – can cause skin thinning

✅ Always patch test new products on a small area

🌿 Natural Ingredients to Look for in a Good Scrub

Brown sugar – gentle exfoliator

Coffee – improves blood flow

Sea salt – detoxifies skin

Apricot kernel – deep exfoliation

Aloe vera – soothes and heals

✅ Conclusion

Body scrub is more than just skincare – it’s a self-care ritual. When done right, it can give you baby-soft skin, boost confidence, and leave you feeling fresh all day. Make sure to pick the right product and use it consistently, but gently.

> 🌟 “Healthy skin isn’t a trend – it’s a lifestyle.”

 

 

 

Carbopol® Ultrez 20 Polymer

Carbopol Ultrez 20 polymer is a hydrophobically-modified, crosslinked acrylate copolymer. It's a white powder that's known for its self-wetting and dispersing properties, making it easy to use in formulations. It's a rheology modifier and stabilizer, providing electrolyte tolerance and unique sensory benefits in products like shampoos, body washes, and creams

Carbopol® Ultrez 20 polymer is a hydrophobically-modified, cross-linked acrylate copolymer that’s revolutionized the way formulators create creams, gels, shampoos, and lotions.

Carbopol Ultrez 20 polymer is a hydrophobically-modified, crosslinked acrylate copolymer. It's a white powder that's known for its self-wetting and dispersing properties, making it easy to use in formulations. It's a rheology modifier and stabilizer, providing electrolyte tolerance and unique sensory benefits in products like shampoos, body washes, and creams

Why It’s a Game-Changer

Core Functions in Personal Care

  • Rheology Modifier
    Tailors viscosity—from light gels to rich creams—while maintaining smooth flow and pumpability Reddit+15lubrizol.com+15treasureactives.com+15.

  • Thickener & Stabilizer
    Controls texture and ensures homogeneous appearance, especially under heat and freeze–thaw cycles www.personalcaremagazine.com.

  • Suspending Agent
    Keeps solid inclusions (e.g., titanium dioxide beads or botanical powder) evenly distributed.

🔬 Key Technical Highlights

Attribute Detail
Appearance White, fluffy powder knowde.com+7ahualyn.com+7knowde.com+7
Effective Range 0.1–1.5 wt% typical
Viscosity (1%) ~47,000–67,000 cP
Clear Gel Percentage ≥ 90% clarity in gels
Surfactant Tolerance Up to 10–12 wt% without viscosity loss

 

📦 Formulation Examples

Below are real-world applications showcasing Ultrez 20’s versatility:

1. Silkens™ Conditioning Shampoo

2. Ultra-Mild Shower Cream

  • Benefit: Delivers creamy, lotion-like texture without heavy oils.

  • Mechanism: Thickens surfactant blend while tolerating botanical extracts.

3. Hydroalcoholic Hand Sanitizer Gel

4. Exfoliating Facial Wash

  • Benefit: Maintains uniform suspension of exfoliant particles.

  • Result: Visible, premium-looking product with no settling.

🛠️ How to Formulate with Ultrez 20

  1. Dispersion
    Sprinkle onto water and allow self-wetting for ~5 minutes Dermafactors+2treasureactives.com+2knowde.com+2.

  2. Gentle Mixing
    Begin low-speed stirring—avoid foam to preserve clarity.

  3. Incorporate Surfactants
    Add after wetting to keep viscosity stable.

  4. Neutralization
    Use TEA, NaOH, or AMP to elevate pH (~6.5–7.5) and activate thickening knowde.comReddit.

  5. Add Oils/Actives
    Once neutralized, incorporate oils, botanicals, or humectants; viscosity remains stable.

  6. Adjust Final pH
    Keep within 4–9 to maintain thickening and clarity.

Benefit Insights

  • Fast Processing: Self-wetting eliminates need for prolonged mixing.

  • Clear vs. Creamy Flexibility: Adapt texture depending on product type (gel vs. lotion).

  • Improved Sensory Feel: Creates richer rubout in creams, more slip in body washes newdirectionsaromatics.caReddit+5Reddit+5treasureactives.com+5Dermafactors+7lubrizol.com+7knowde.com+7.

  • Stable with Humectants: Blends well in formulas with glycerin, sodium PCA, etc., thanks to strong electrolyte tolerance.

  • Actives Carriage: Great for suspending beads, microspheres, SPF particles—ideal for premium formulas.

💼 Marketed Products That Use Carbopol Ultrez 20

  • Premium Shampoos & Conditioners – offer hydrated sheen without stickiness.

  • Facial & Body Washes – deliver clear, luxurious cleansing gels.

  • Emollient Lotions & Creams – provide creamy texture and pleasant skin feel.

  • Styling Gels – deliver hold and clarity without flakiness.

  • Hand Sanitizers – provide clear, non-sticky finish.

https://cosmeticgyaan.com/

⚠️ Formulation Tips & Common Pitfalls

🌍 Regulatory & Clean-Label Considerations

Carbopol Ultrez 20 is compatible with:

This makes it suitable for global, ethical beauty brands seeking clarity without compromise.

https://cosmeticgyaan.com/

🧾 Summary: Why Choose Ultrez 20?

  • Self-wetting → simplifies manufacturing

  • Electrolyte & surfactant tolerant → perfect for modern cleansers

  • Clear gels or creamy lotions → multiple sensory finishes

  • Suspends particles → supports efficacy and visual appeal

  • Broad pH stability → versatile across product formats

  • Clean-label friendly → appeals to conscious consumers

Bottom Line

If you’re a formulator crafting shampoos, gels, lotions, creams, or clear hydrogels, Carbopol® Ultrez 20 polymer is a top-tier choice. Its combination of ease-of-use, performance, and sensory elegance make it indispensable in high-quality personal care products.

https://cosmeticgyaan.com/

Top10 Benefits of Niacinamide Serum

Top10 Benefits of Niacinamide Serum

https://www.cetaphil.in/ Benefits of Niacinamide Serum Niacinamide is anti-inflammatory and antimicrobial, making it ideal for calming acne-prone skin. It reduces the production of sebum (oil), unclogs pores, and soothes redness—all without the harsh side effects of other acne treatments. Top 10 Benefits of Niacinamide Serum ,Niacinamide, also known as Vitamin B3, is a water-soluble vitamin that plays a vital role in maintaining healthy skin. It’s found naturally in some foods like eggs, cereals, and green veggies, but when applied topically—especially in serum form—it can deliver incredible skin benefits.

What is Niacinamide?

Niacinamide, also known as Vitamin B3, is a water-soluble vitamin that plays a vital role in maintaining healthy skin. It’s found naturally in some foods like eggs, cereals, and green veggies, but when applied topically—especially in serum form—it can deliver incredible skin benefits.

Niacinamide is gentle, versatile, and suitable for all skin types, making it a must-have for anyone building a skincare routine.

Top10 Benefits of Niacinamide Serum

Top 10 Benefits of Niacinamide Serum

1. Fights Acne and Breakouts

Niacinamide is anti-inflammatory and antimicrobial, making it ideal for calming acne-prone skin. It reduces the production of sebum (oil), unclogs pores, and soothes redness—all without the harsh side effects of other acne treatments. https://www.healthline.com

2. Minimizes Pores

One of the most loved effects of niacinamide is its ability to visibly shrink pores over time. By regulating oil production and improving skin elasticity, it helps tighten pores and refine your skin’s texture.

3. Brightens Dark Spots and Hyperpigmentation

Struggling with dark spots or uneven skin tone? Niacinamide inhibits melanin production, helping to fade hyperpigmentation, sunspots, and acne scars for a more even complexion.

4. Strengthens the Skin Barrier

Your skin’s natural barrier is like a shield against pollution, toxins, and moisture loss. Niacinamide boosts the production of ceramides, which help keep this barrier strong and healthy—especially useful for sensitive or damaged skin.

5. Reduces Fine Lines and Wrinkles

While not a replacement for retinol, niacinamide supports skin elasticity and stimulates collagen, reducing the appearance of fine lines and keeping your skin looking firm and youthful.

6. Controls Oil Production

Oily skin? Niacinamide helps balance sebum levels, giving your face a more matte look without stripping away essential moisture.

7. Soothes Redness and Inflammation

From rosacea to irritated skin, niacinamide’s anti-inflammatory properties can help calm redness, making it perfect for sensitive skin types.

8. Improves Overall Skin Texture

Regular use can result in smoother, softer skin. Say goodbye to rough patches and hello to a silky-smooth finish.

9. Hydrates the Skin

Though it doesn’t replace hyaluronic acid, niacinamide supports moisture retention and enhances the effects of your moisturizer.

10. Pairs Well With Other Ingredients

Niacinamide plays well with others. You can safely combine it with retinol, hyaluronic acid, peptides, and even vitamin C (yes, despite old myths!).

Best Serum for Pigmentation 2025

How to Use Niacinamide Serum in Your Routine

Adding niacinamide to your skincare regimen is easy. Here’s a step-by-step guide:

🧴 When to Use

Use it twice daily—morning and night—for the best results.

🧼 Step-by-Step Application

  1. Cleanse your face thoroughly.

  2. Tone (optional) to prep the skin.

  3. Apply niacinamide serum—a few drops are enough.

  4. Moisturize to lock in hydration.

  5. Apply sunscreen in the morning (never skip it!).

When Will You See Results?

With consistent use, most people notice a difference in 2–4 weeks. Full benefits can take up to 8–12 weeks.

What Skin Types Should Use Niacinamide Serum?

The beauty of niacinamide is that it’s non-irritating and gentle, making it suitable for:

  • Oily Skin

  • Dry Skin

  • Sensitive Skin

  • Combination Skin

  • Acne-Prone Skin

  • Mature Skin

Basically, if you have skin—you can use niacinamide.

Common Myths About Niacinamide Serum

Myth: Niacinamide Can’t Be Used with Vitamin C

Old-school advice warned against combining niacinamide with vitamin C, but new research shows they can work beautifully together. Just give each product time to absorb or use one in the morning and the other at night.

Myth: It Works Overnight

Niacinamide isn’t magic—it’s science. It works gradually, so don’t give up if you don’t see instant results.


Choosing the Right Niacinamide Serum

Here’s what to look for:

  • Concentration: Start with 5% if you’re new. 10% is ideal for oily or acne-prone skin.

  • Formulation: Look for serums that pair niacinamide with zinc, hyaluronic acid, or panthenol for added benefits.

  • Reputable Brands: Choose products from trusted skincare brands and always do a patch test first.


Are There Any Side Effects?

Niacinamide is known for being very well tolerated, even by sensitive skin types. However, a small number of users may experience:

  • Temporary redness

  • Mild irritation if used with too many active ingredients

Tip: If you’re new, start with a lower concentration and gradually build up.


Final Thoughts: Is Niacinamide Worth the Hype?

Absolutely. Niacinamide serum isn’t just a passing trend—it’s backed by science and loved by dermatologists and skincare junkies worldwide. Whether you want clearer, brighter, or smoother skin, this multitasking vitamin is a powerful, affordable, and gentle way to elevate your skincare game.


🌟 Quick Recap

Benefit Why It Matters
Fights Acne Clears breakouts without drying
Minimizes Pores Smooth, refined skin
Brightens Skin Fades dark spots and dullness
Strengthens Barrier Locks in moisture and protects
Reduces Wrinkles Supports collagen production

🔥 Ready to Glow?

If you haven’t added niacinamide to your skincare routine yet, now’s the perfect time. Your future glowing skin will thank you!

🔍 Frequently Asked Questions About Niacinamide Serum (FAQ)

Q1: Can I use niacinamide serum every day?

Yes, niacinamide is safe for daily use. In fact, for best results, you can use it twice a day—in the morning and at night—after cleansing and before moisturizing.


Q2: Is niacinamide good for oily or acne-prone skin?

Absolutely! Niacinamide helps control oil production, minimize pores, and fight inflammation, making it one of the best ingredients for oily and acne-prone skin.


Q3: Can niacinamide serum cause purging or breakouts?

Niacinamide is non-comedogenic and usually doesn’t cause purging. However, if your skin is reacting, it might be due to overuse or mixing with strong actives like AHAs/BHAs. Start with a low concentration like 5%.


Q4: Can I use niacinamide with vitamin C?

Yes! While older research suggested otherwise, newer studies show that niacinamide and vitamin C can be used together safely and effectively. Use them at different times of day or layer with a gap of a few minutes.


Q5: How long does it take to see results from niacinamide serum?

You may start to notice small changes in 2–4 weeks, but full results like reduced pigmentation, smoother skin, and fewer breakouts usually appear in 8–12 weeks with consistent use.


Q6: Is niacinamide safe for sensitive skin?

Yes, niacinamide is one of the most gentle active ingredients in skincare. It helps strengthen the skin barrier and reduce redness, making it great for sensitive and reactive skin.


Q7: What should I not mix with niacinamide?

Niacinamide works well with most ingredients. However, be cautious when combining it with:

  • Strong acids (like glycolic acid, salicylic acid) — it may reduce effectiveness or cause irritation in some.

  • Too many active ingredients at once — always introduce one product at a time.


Q8: What concentration of niacinamide is best?

  • 5% is ideal for beginners and sensitive skin.

  • 10% is more effective for oil control and acne.

  • Higher concentrations (>10%) are available but may cause irritation for some users.


Q9: Can pregnant or breastfeeding women use niacinamide?

Yes, niacinamide is generally considered safe during pregnancy and breastfeeding, but it’s always a good idea to consult your doctor before starting any new skincare ingredient.


Q10: Should I use niacinamide serum before or after moisturizer?

Use niacinamide serum before your moisturizer. Apply it to clean, dry skin for better absorption, then follow up with a moisturizer to lock in hydration.

 

What is Raw Water? (रॉ वॉटर क्या है?)

What is raw water

Raw Water in Cosmetic Industry: असली सच जो कोई नहीं बताता!

🚨 क्या आप जानते हैं, आपकी स्किन क्रीम और फेसवॉश में इस्तेमाल होने वाला “पानी” भी आपकी स्किन बिगाड़ सकता है? जी हाँ! Welcome to the world of Raw Water – The Hidden Backbone of Cosmetics!

What is raw water

🧪 Raw Water क्या होता है?

Raw Water का मतलब है – वह पानी जो बिना किसी ट्रीटमेंट के सीधे नेचुरल सोर्स से लिया जाता है।
ये पानी नदियों, झीलों, बोरवेल, ट्यूबवेल या वर्षा जल संग्रह (rain harvesting) से आता है। इसमें निम्न चीज़ें पाई जा सकती हैं:

धूल-मिट्टी (Suspended solids)

बैक्टीरिया, वायरस

मिनरल्स (Hardness, calcium, magnesium)

ऑर्गेनिक मटेरियल (leaves, algae etc.)


इस पानी को सीधे cosmetic products में use करना खतरनाक हो सकता है।

 

What is raw water

⚙️ Raw Water से Purified Water तक का सफर:

Raw Water → Sand Filter → Carbon Filter → RO System → UV Sterilizer → Purified Water

✅ इस प्रोसेस के बिना कोई भी cosmetic product GMP certified नहीं बन सकता।

 

🚿 Raw Water के बिना Cosmetic Manufacturing रुक जाती है!

Imagine करो:
आपका प्लांट चल रहा है, सारे raw materials ready हैं – BUT suddenly RO plant बंद हो जाए क्योंकि raw water की supply contaminate हो गई।

📉 Result:

Production बंद

Batch rejection

Quality Failure

Customer Complaints

Regulatory penalty

Isliye, raw water ही है backbone of cosmetic production.

🚿 Raw Water के बिना Cosmetic Manufacturing रुक जाती है!

Imagine करो:
आपका प्लांट चल रहा है, सारे raw materials ready हैं – BUT suddenly RO plant बंद हो जाए क्योंकि raw water की supply contaminate हो गई।

📉 Result:

Production बंद

Batch rejection

Quality Failure

Customer Complaints

Regulatory penalty

Isliye, raw water ही है backbone of cosmetic production.

🧠 Raw Water क्यों Important है?

कारण विवरण

1️⃣ Cost-effective बिना raw water के RO system नहीं चलेगा – और purified water बनाना costly हो जाएगा
2️⃣ Quality input अच्छा raw water → कम load on filters → High quality RO water
3️⃣ Compliance BIS और ISO standards में raw water testing mandatory है
4️⃣ Microbial safety Proper raw water treatment = bacterial free final product
5️⃣ Machine health Soft raw water extends life of RO membranes and storage tanks

❌ अगर Raw Water सही न हो तो क्या नुकसान?

RO plant की frequent membrane choking

Final product में contamination

Skin irritation complaints from customers

Audit failure during ISO / WHO / FDA inspections

Heavy maintenance cost of water plant

 

🧬 BIS और ISO में Raw Water की क्या गाइडलाइन है?

> “Raw water must be analyzed for microbial count, TDS, hardness, pH, and other physical parameters before it is fed to water purification systems.”
— BIS 4707, Schedule Q (for cosmetics)

 

Parameters to Check:

Test Acceptable Range

TDS < 500 ppm
Hardness < 300 ppm
pH 6.5 to 8.5
Turbidity < 5 NTU
Microbial Load NMT 10⁴ CFU/ml (pre-treatment)

🧪 Raw Water Testing के लिए कौन से Equipments ज़रूरी हैं?

1. TDS Meter


2. pH Meter


3. Turbidity Meter


4. Bacteriological Kit


5. Water Hardness Test Kit

 


🏭 Cosmetic Plant में Raw Water का Typical Layout:

Raw Water Tank

Multimedia Sand Filter

Activated Carbon Filter

Softener (optional)

Micron Filter (5µm)

RO Membrane

UV Sterilizer

Purified Water Tank (SS316L)

👉 इस layout के बिना कोई भी cosmetics brand long term survive नहीं कर सकता।


💡 Pro Tip: Always keep buffer storage of raw water

Production रुकने से बचाने के लिए minimum 1–2 days का raw water stock हमेशा होना चाहिए।


🔚 निष्कर्ष: Raw Water = Hidden Hero of Cosmetics!

आप जिस फेसवॉश या सीरम को लगाते हैं – उसमें जितनी importance fragrance और actives की होती है, उतनी ही अहमियत उस पानी की होती है जिससे वो बना है।

और वो journey शुरू होती है Raw Water से।

> Raw water सिर्फ पानी नहीं है, यह cosmetic success की पहली ईंट है।
Next time जब आप कोई cosmetic product खरीदें, तो याद रखिए – साफ़ पानी से शुरू होती है हर खूबसूरती की कहानी।

Best Hair Growth Serum for Women in 2025

Best Hair Growth Serum for Women in 2025 – बालों के लिए सबसे असरदार सीरम कौन सा है?

2025 में महिलाओं के लिए सबसे अच्छा हेयर ग्रोथ सीरम कौन सा है? जानिए टॉप 7 हेयर सीरम जिनसे बालों को मिले मज़बूती, ग्रोथ और चमक

Introduction – Kya Hair Serum सच में काम करता है?

आज की भागदौड़ भरी जिंदगी में महिलाओं को सबसे ज्यादा जिस प्रॉब्लम का सामना करना पड़ता है, वो है hair fall, thin hair और damaged scalp. ऐसे में hair growth serum एक गेमचेंजर साबित हो रहा है – खासकर जब वो Clinically proven actives जैसे Redensyl, Capixyl, Procapil और Biotin से बना हो।

इस ब्लॉग में हम बात करेंगे – 2025 के 7 सबसे अच्छे Hair Growth Serums for Women, जिनका इस्तेमाल आप daily routine में शामिल कर सकती हैं।

YouTube ने बदल दिए हैं नियम! 15 जुलाई 2025 से

🏆 Top 7 Hair Growth Serums for Women (2025 Edition)

1. 🧪 Minimalist Hair Growth Actives 18% Serum

Main Ingredients: Capixyl™, Redensyl®, Procapil®

Highlights: Lightweight, No Paraben/SLS, Fragrance-free

Use For: Postpartum hair loss, thinning, slow growth
🔗 [Read: Redensyl kya hota hai aur ye hair ke liye kaise kaam karta hai?]

2. 💧 The Ordinary Multi-Peptide Serum for Hair Density

Main Ingredients: Peptides, Caffeine, Biotin

Highlights: Global bestseller, budget-friendly

Best For: Overall density improvement, visible thickness

3. 👩‍🔬 L’Oréal Paris Serioxyl Denser Hair Serum

Main Ingredients: Stemoxydine, Resveratrol

Highlights: Dermat-tested, scientifically backed

Best For: Weak follicles, dull hair.

4. 🌿 Mamaearth Onion Hair Serum for Hair Growth

Main Ingredients: Onion Extract, Biotin, Panthenol

Highlights: Toxin-free, suits sensitive scalp

Best For: Natural approach to hair regrowth

🔗 [Read: Onion extract ke 5 fayde hair care mein]

5. 🌱 Satthwa Hair Growth Serum with Redensyl

Main Ingredients: Redensyl, Anagain, Biotin

Highlights: Herbal + Scientific formula

Best For: Ayurvedic lovers with modern results

6. 🧘‍♀️ Indulekha Bringha Hair Serum

Main Ingredients: Bringhraj, Amla, Aloe Vera

Highlights: Ayurvedic remedy, cold-pressed oils

Best For: Traditional chemical-free solution seekers

7. 💎 Kérastase Initialiste Scalp & Hair Serum

Main Ingredients: Plant Stem Cells, Ceramides

Highlights: Salon-grade serum, premium feel

Best For: Colored, damaged, and frizzy hair.

📊 Buying Guide: Serum Choose Karne Se Pehle Dhyan De

🔍 Factor 🧴 Why Important?

Ingredients Redensyl, Biotin, Peptides – clinically proven
Texture Lightweight, non-greasy formula best works
Scalp Safety No sulfates, parabens, synthetic fragrances
Brand Research Dermat-tested, proven reviews wale products.

🌟 Expert Tip:

“Redensyl + Derma Roller” ka combo use karo, hafteme 2-3 baar, for best absorption aur fast growth!

🎯 Conclusion:

आज के समय में सही हेयर सीरम का चुनाव ही बालों की सेहत को वापस लाने का सबसे बढ़िया तरीका है। अगर आप सोच रही हैं कि कौन-सा Hair Growth Serum आपके लिए perfect रहेगा, तो इस लिस्ट से आप confidently choose कर सकती हैं।

 

 

 

 

 

 

YouTube ने बदल दिए हैं नियम! 15 जुलाई 2025 से

🚨 YouTube ने बदल दिए हैं नियम! 15 जुलाई 2025 से Monetization की दुनिया में भूचाल – जानिए क्या बदलने वाला है!

क्या आप भी YouTube से पैसे कमाना चाहते हैं या एक creator हैं जो AI, slideshow या faceless वीडियो बनाते हैं?
तो अब सावधान हो जाइए! क्योंकि 15 जुलाई 2025 से YouTube की नई monetization policy लागू हो रही है – और ये बदलाव आपके चैनल की कमाई को सीधा प्रभावित कर सकते हैं।

🧠 YouTube का Mission क्या है?

YouTube का मानना है कि अब बहुत सारा content mass-produced, repetitive और low-quality हो गया है।
इसलिए platform अब चाहता है कि creator original, valuable और human-touch वाले वीडियो बनाएं – ताकि viewer को बेहतर अनुभव मिल सके। https://cosmeticgyaan.com/

🧾 क्या है 15 जुलाई 2025 के बाद YouTube की नई Policy?

🔴 1. Repetitive Content नहीं चलेगा!

बिना commentary वाले reels, compilation या repeated templates को monetization से हटाया जा सकता है।

“Copy-paste” type videos जो बस editing करके repost किए जाते हैं – demonetize हो सकते हैं।

⚠️ 2. AI-Generated या Faceless Videos पर सख्ती

AI tools से बने videos (जैसे robotic voiceovers, chatGPT scripts, या text-to-video tools) अगर original input या voiceover नहीं है – तो ऐसे कंटेंट पर अब ads नहीं मिलेंगे।

🧪 3. No More Slideshows Without Voice!

सिर्फ photos और background music वाले slideshow videos अब monetize नहीं होंगे।

ऐसे content को YouTube अब “mass produced” मानता है।

📉 क्या हो सकता है नुकसान?

Low-effort creators का channel demonetize हो सकता है

Ad revenue 60-80% तक गिर सकता है

YPP (YouTube Partner Program) में entry reject हो सकती है

Existing monetized channels का review हो सकता है और demonetize किया जा सकता है

🔄 क्या करें बचाव के लिए?

✅ Original Commentary डालें
✅ AI के साथ human creativity मिलाएं
✅ सिर्फ video template या slideshow न बनाएं
✅ अपने वीडियो को “transformative” बनाएं – यानी कोई नया value add करें
✅ खुद की voice, face या expertise जरूर शामिल करें  https://cosmeticgyaan.com/

📊 उदाहरण से समझें:

Format Old Status New Status (15 जुलाई के बाद)

Slideshow with no voice Monetized ❌ Demonitized
AI-generated script with robotic voice Monetized ❌ Demonitized
Facecam with voice & opinion Monetized ✅ Safe
Reaction video without commentary Monetized ❌ Risk
Explainer video with real voice Monetized ✅ Safe

https://cosmeticgyaan.com/

📢 YouTube की ये बातें खास ध्यान में रखें:

Faceless allowed है, लेकिन voiceover, input और editing आपकी होनी चाहिए

AI only video = Not allowed, लेकिन AI + human creativity = Safe

Repetitive content = High Risk, खासकर जो value नहीं देता

🧭 निष्कर्ष: अब YouTube है “Quality First” की राह पर

YouTube अब साफ कह रहा है – पैसे उन्हीं को मिलेंगे जो सच में मेहनत करेंगे!
अगर आप अपने content में originality, research, voiceover और personal touch लाते हैं – तो ये बदलाव आपके लिए कोई खतरा नहीं हैं। लेकिन अगर आप सिर्फ auto-generated या copy-paste videos से चैनल चला रहे हैं, तो अब समय आ गया है format बदलने का।

https://cosmeticgyaan.com/

 

 

⚔️ Scotland vs Netherlands

⚔️ Scotland vs Netherlands: A Tale of Two Rivalries

From football battlefields to cricket pitches, Scotland and the Netherlands have built an intriguing rivalry. Let’s dive into their latest encounters—highlighting drama, controversy, and unforgettable moments. Scotland vs Netherlands

1. ⚽ Women’s Football: Nations League Showdown

Scotland vs Netherlands

🗓️ Match Date: June 3, 2025
📍 Venue: Koning Willem II Stadion, Netherlands

🎯 Key Highlights:

  • This clash concluded at a hard-fought 1–1 draw, keeping things nail-biting till the end .

  • Goals by Jill Roord (10′) gave the Netherlands the early lead, but Kathleen McGovern equalized in the 27th minute sportskeeda.com+2reddit.com+2fotmob.com+2.

  • This draw snapped Scotland’s string of consecutive losses and prevented a Dutch clean sheet .

  • Tactical rivalry: Scotland, under new coach Melissa Andreatta, showed resilience; Dutch coach Andries Jonker rotated the squad, hinting at Women’s Euro 2025 strategy espn.com+3womenfootball.blog+3

🔢 Head-to-Head Stats:

  • Netherlands have historically dominated, winning most recent clashes; Scotland hadn’t drawn or beaten them since Feb 2025 sportytrader.com+3fotmob.com+3sportskeeda.com+3.

  • Latest draw marks a psychological boost for Scotland ahead of tougher fixtures.

🏆 Bigger Picture:

  • Netherlands are safe from relegation but out of contention for finals.

  • Scotland’s solid display raises hope—they’re improving under fresh leadership .

2. 🏏 Men’s Cricket: Tri-Series Thriller & T20 Qualifier

🏆 June 18, 2025 – T20 Tri-Series (Glasgow)

🏏 July 8, 2025 – T20 World Cup Europe Qualifier (Voorburg)

  • Scotland won toss and opted to bat early; mid-match updates showed 7/1 in 2 overs, priming for a deeper battle .

  • Full result pending, but earlier outcomes hint at a competitive contest.

🧠 Series-Level Insights:

  • These T20 clashes reflect growing competition between associates.

  • Netherlands capitalized on their batting strength; Scotland remains dangerous with aggressive chases.

3. 🧩 Rivalry Across Sports: What Makes It So Fascinating?

Aspect Football Cricket
Latest Result 1–1 draw in Nations League women’s match 17-run win for Netherlands in Glasgow T20
Psychological Edge Scotland breaking losing streak Netherlands showcasing batting dominance
What’s Next Scotland building through new coaching vision Upcoming T20 qualifier promises more drama

💬 Fan Pulse from Social Media

From Reddit on the football match:

“FT: Netherlands 1 – 1 Scotland … Line‑ups showed both teams going full throttle.” espncricinfo.com+1espncricinfo.com+1reddit.com

Add real character and voices for authenticity—this quote captures fan engagement in key moments.

4. 🧭 What to Watch Ahead

  • Women’s Euro 2025: Both sides will use lessons from this match to build momentum.

  • Men’s T20 Qualifiers: Scotland needs bounce-back consistency; Netherlands wants to cement its form.

  • Next Fixtures: Keep an eye on the July 8 result and go deeper into the series table.

 

🔥 “Massive Bharat Bandh TOMORROW 09 july 2025

“Massive Bharat Bandh TOMORROW: 25 Crore Workers to Bring India to a Standstill!”

1. What Is Actually Happening on July 9, 2025?

On Wednesday, July 9, 2025, a nationwide Bharat Bandh (general strike) is scheduled, organized by 10 major central trade unions allied with farmer and rural labor groups like the Samyukta Kisan Morcha. The call includes over 25 crore (250 million) formal and informal workers across sectors such as banking, mining, coal, transport, construction, postal services, power.

This is more than just a protest—it’s one of India’s largest labor mobilizations ever.

2. Why the Strike? 17‑Point Demand List & Anti‑Worker Policies

Unions say the strike is in response to:

  • Government ignoring a 17‑point charter of demands submitted to Labour Minister Mansukh Mandaviya last year

  • Objections to reforms perceived as weakening labor rights (like limiting collective bargaining and right to strike)

  • Accusations of pro‑corporate, anti‑worker, and anti‑farmer policies, particularly around privatization, outsourcing, MGNREGA cuts, insufficient jobs for youth, and inflation zeenews.india.com+11ndtv.com+11indianexpress.com+11.

They demand more employment, filling vacant posts, boosting MGNREGA, as well as urban job guarantees

3. Who’s Joining? Unions, Farmers, and Even Regional Leaders

Key participants include:

This isn’t confined to cities—it’s sweeping rural India too.

4. What Services Will Be Hit?

Expect major disruptions in:

Sector Status
Banking & Insurance Disruptions likely; public & cooperative banks expected to join strike livemint.com+2hindustantimes.com+2m.economictimes.com+2
Postal Services Likely closed due to union participation
Coal Mining & Power Mining operations and electricity potentially disrupted
Government Offices & PSUs Many to operate slow or remain shut
Public Transport State-run buses, railways, and metros may face delays or stoppages
Schools & Colleges Expected open—but local disruptions possible

Local roads near protest sites may be blocked. In West Bengal, government is preparing to counter protests; in Kerala, KSRTC buses seem to be exempt for now .

5. What Will Remain Open?

6. What Does It Mean for You?

  • 💸 Banking: Expect delays (cheque clears, remittances).

  • 🚗 Travel: Leave early, anticipate fewer public transport options.

  • 🏫 School/Work: Offices open, but avoid rush hours in cities.

  • 🔌 Essential Needs: Stock up on medicines and cash in advance.

  • 🔍 Stay Updated: Monitor local news and official advisories.

7. Trending Now: Will It Change Anything?

8. Historical Context: Why This Matters

This strike mirrors the November 26, 2020 general strike, also by 10 unions, which saw record participation (~25 crore) ndtv.com+11en.wikipedia.org+11timesofindia.indiatimes.com+11. However, that strike wasn’t a full Bandh day—services weren’t completely shut.

On July 9, this is positioned as a true “Bharat Bandh,” with expected voluntary shutdowns in major cities—though SC rulings say bandhs must be voluntary zeebiz.com+14en.wikipedia.org+14ndtv.com+14.

9. Click‑Worth Headlines to Watch Out For

  • “Over 25 Crore Workers Unite: Will July 9 Be India’s Largest Ever Bandh?”

  • “Banks Shut, Buses Halted—Your Survival Guide for July 9”

  • “Is India Turning Anti‑Corporate? Why This Strike Strikes at the Heart of the Economy”

  • “Left vs State: West Bengal’s Plan to Foil Bharat Bandh”

  • “From Farmers to Power Workers: How Broad Is This Protest Spiral?”

These themes are trending—with strong emotional resonance and wide appeal.

10. Final Word: Should You Care?

Absolutely. This isn’t just a labor protest—it hits many daily touchpoints:

  • Economic impact: Disrupted services could ripple into local businesses, payments, and travel.

  • Political symbolism: Collective action amid contentious labor reforms.

  • Public safety: Large gatherings, traffic reroutes, potential law enforcement presence.

If your world touches banks, transport, schools, factories, or electricity, prepare now.

✅ Your July 8‑9 Checklist

  1. Withdraw cash / pre‑heal to banking needs today.

  2. Plan travel early tomorrow, or reschedule.

  3. Keep emergency contacts ready (doctor, electrician, local admin).

  4. Stay tuned via WhatsApp/TV for live advisories, especially for weather or traffic.

  5. Tag friends/family—help everyone avoid surprises!

Final Thoughts: A Defining Day

July 9’s Bharat Bandh is more than another strike—it’s a national statement. Whether it affects only a few services or upends the day nationwide depends on execution. But the labor sentiment is loud, unified, and well‑organized. This is economic protest turned political spotlight.

Brace yourself for bank closures, travel delays, potential local disruptions—and maybe, a pivotal moment in India’s labor‑govt relationship.

Amazing Body Scrub के 10 सुपरहिट फायदे

💥सिर्फ स्क्रब नहीं! जानिए Body Scrub के 10 सुपरहिट फायदे जो आपकी स्किन को बना देंगे स्टार💥

आज के डिजिटल जमाने में हम सब स्मार्ट वर्क और सेल्फ-केयर का तालमेल ढूंढते हैं। लेकिन अक्सर स्किन के लिए सिर्फ फेस वॉश या बॉडी लोशन पर ही भरोसा कर बैठते हैं। दरअसल, आपकी बॉडी स्किन को भी उतनी ही गहराई से केयर की जरूरत होती है जितनी चेहरे को। यही वजह है कि Body Scrub को स्किन केयर रूटीन का सुपरहीरो प्रोडक्ट माना जाता है।

इस ब्लॉग में मैं आपको बताऊंगा ऐसे 10 मैजिकल फायदे, जो न सिर्फ आपकी स्किन को हेल्दी बनाएंगे बल्कि आपका आत्मविश्वास भी बढ़ा देंगे।

🌿 1️⃣ डेड स्किन सेल्स का सफाया – एक्सफोलिएशन का असली दम

हर दिन आपकी स्किन पर डेड सेल्स की लेयर जमा होती है। अगर इन्हें हटाया ना जाए, तो स्किन डल और बेजान दिखने लगती है।
Body Scrub माइक्रो-पार्टिकल्स के जरिए इन डेड सेल्स को बड़े ही सिस्टमैटिक तरीके से हटाता है। इससे स्किन पर नई कोशिकाओं (cells) का विकास तेज होता है।
रिजल्ट?
✨ इंस्टेंट स्मूद और ग्लोइंग स्किन।

🌿 2️⃣ ब्लड सर्कुलेशन में जबरदस्त सुधार

स्क्रबिंग के दौरान हल्की-फुल्की मसाज से स्किन की केपिलरीज़ में ब्लड फ्लो बढ़ जाता है। यह प्रोसेस टिश्यू रीजनरेशन में मदद करता है।
यह न केवल स्किन हेल्थ को रिवाइवल देता है बल्कि स्किन को नैचुरली फर्म और टाइट भी बनाता है।
यह एक प्रकार की माइक्रो-सर्कुलेशन थेरेपी है।

 

🌿 3️⃣ इनग्रोन हेयर को कहिए टाटा-बाय बाय

अगर आप रेगुलर शेविंग या वैक्सिंग करते हैं तो इनग्रोन हेयर होना कॉमन प्रॉब्लम है।
बॉडी स्क्रब बालों के रोमछिद्रों को खोलने का काम करता है जिससे हेयर ग्रोथ स्मूथ हो जाती है और इनग्रोन हेयर से छुटकारा मिलता है।

🌿 4️⃣ पिगमेंटेशन और डार्क स्पॉट्स में कमी

स्क्रब के एक्टिव इंग्रीडिएंट्स हाइपरपिगमेंटेशन की लेयर को हल्का करते हैं।
हफ्ते में दो बार रेगुलर स्क्रबिंग से स्किन की टोन इवन होती है और डार्क स्पॉट्स की अपियरेंस भी फेड होने लगती है।
यह स्किन की नैचुरल ब्राइटनेस रिस्टोर करता है।


🌿 5️⃣ स्ट्रेस रिलीफ – मिनी स्पा एक्सपीरियंस

स्क्रब करते वक्त स्किन पर जो सेंसुअल फ्रेगरेंस और ठंडक का एहसास होता है, वो स्ट्रेस को रिलीज करने में बहुत असरदार है।
यह वर्क-लाइफ इम्बैलेंस को थोड़ी देर के लिए ही सही, लेकिन दूर कर देता है।
रोज़मर्रा की थकान के बाद यह एक बॉडी एंड माइंड रीलैक्सेशन एक्टिविटी की तरह काम करता है।

🌿 6️⃣ स्किन टेक्सचर में सुधार

अगर आपकी स्किन खुरदुरी, डल या असमान हो, तो बॉडी स्क्रब उसका टेक्सचर सॉफ्ट और स्मूद बना देता है।
स्क्रब के माइक्रो-पार्टिकल्स स्किन की सर्फेस को कोमल बनाते हैं।
लगातार यूज़ से स्किन बेबी-सॉफ्ट फील होने लगती है।

🌿 7️⃣ बेहतर मॉइस्चर अब्जॉर्प्शन

स्क्रब करने से स्किन पर जमी डेड लेयर हट जाती है जिससे बाद में लगाया जाने वाला बॉडी लोशन या बटर डीपली अब्जॉर्ब हो पाता है।
यह स्किन को 24×7 हाइड्रेशन देने में सपोर्ट करता है।

 

🌿 8️⃣ सेलुलाइट की अपियरेंस कम करना

कई बॉडी स्क्रब में कैफीन जैसे एक्टिव एजेंट्स होते हैं जो स्किन को फर्म करने में मदद करते हैं।
रेगुलर मसाज से ब्लड सर्कुलेशन बढ़ता है जिससे सेलुलाइट का टेक्सचर स्मूद होता है।
यह स्किन को टाइट और टोंड लुक देता है।


🌿 9️⃣ नैचुरल ग्लो वापस लाना

स्क्रब से स्किन पर जमी गंदगी, डेड स्किन और ऑयल रिमूव हो जाता है।
नतीजा?
✨ नैचुरल, हेल्दी और यूथफुल ग्लो।

 

🌿 🔟 कॉन्फिडेंस में इजाफा

जब आपकी स्किन हेल्दी, क्लीन और फ्रेश दिखती है, तो आपका आत्मविश्वास अपने आप बढ़ जाता है। https://cosmeticgyaan.com/
यह फिजिकल ग्रूमिंग का पॉजिटिव साइकल शुरू करता है – जिससे आप हर मौके पर शाइन करते हैं।

🌿 Extra Corporate Tips – बॉडी स्क्रब का सही तरीका

✅ हफ्ते में दो बार स्क्रब करना बेस्ट रिजल्ट देगा।
✅ स्क्रबिंग हमेशा गीली स्किन पर हल्के हाथ से करें।
✅ बाद में अच्छे मॉइस्चराइज़र से स्किन को लॉक करें।
✅ बहुत ज्यादा रगड़ने से बचें – यह स्किन बैरियर डैमेज कर सकता है।

🌿 Traditional Meets Modern – क्यों बॉडी स्क्रब है आज की स्किन का सुपरहीरो?

हमारे पूर्वज प्राकृतिक चीजों से स्किन की केयर करते थे। आज की कॉर्पोरेट और फास्ट-फॉरवर्ड लाइफ में बॉडी स्क्रब ने वही नैचुरल प्रैक्टिस मॉडर्न टच के साथ रीइन्वेंट की है।
यह सिर्फ ब्यूटी प्रोडक्ट नहीं, बल्कि स्किन वेलनेस का इंटीग्रल हिस्सा है।

✨ Concluding Thought

बॉडी स्क्रब से रिलेशन बनाइए – और अपनी स्किन को वो अटेंशन दीजिए जिसकी वो हकदार है।
क्योंकि आज का दौर Personal Branding का है – और हेल्दी स्किन उसमें सबसे बड़ा USP बन सकती है।

अगर आपको यह आर्टिकल पसंद आया, तो इसे शेयर करें और अपनी कॉस्मेटिक जानकारी का दायरा बढ़ाएं।
स्किन को सिर्फ स्क्रब नहीं, एक सुपरहीरो ट्रीटमेंट दें!

https://cosmeticgyaan.com/

✍️ लेखक: Shiv Kumar – Assistant Manager (Cosmetic industries)

 

Quality Assurance in pharmaceutical industry Responsibilities

Quality Assurance Pharma 2025

Quality Assurance In the pharmaceutical industry, where human health and safety are top priorities
Quality Assurance (QA) plays a critical role in ensuring that medicines are safe, effective, and meet regulatory standards. QA is not just a department—it’s a philosophy and a systematic process that governs how pharmaceutical products are manufactured, tested, stored, and delivered.

This blog will provide a complete overview of the QA department in the pharmaceutical industry, including its roles, responsibilities, importance, and impact on regulatory compliance.

 

quality assurance

🔍 What is Quality Assurance (QA) in Pharma?

Quality Assurance in the pharmaceutical industry refers to a wide range of planned and systematic actions implemented within the quality system to ensure that a product meets the required quality standards.

Unlike Quality Control (QC)—which is about testing the final product—QA focuses on preventing errors throughout the manufacturing and development process by building quality into the system from the start.

🧩 Structure of QA Department

The QA department in a pharmaceutical company usually comprises several key subdivisions:

  • Documentation Team

  • Validation & Qualification Team

  • Auditing & Compliance Team

  • Training & SOP Monitoring

  • Change Control & Deviation Handling Team

Each of these plays a vital role in maintaining Good Manufacturing Practices (GMP) and other quality standards.

🎯 Key Responsibilities of the QA Department

1. Development and Management of SOPs

Standard Operating Procedures (SOPs) are critical in the pharma industry. QA ensures:

  • SOPs are written clearly and in compliance with regulations.

  • Regular review and version control of SOPs.

  • Training staff on relevant SOPs.

2. Batch Record Review

QA is responsible for reviewing:

  • Batch Manufacturing Records (BMRs)

  • Batch Packaging Records (BPRs)

This ensures that every batch of medicine is traceable and manufactured correctly.

3. Deviation Management

Whenever a process deviates from the defined SOPs or batch records, QA must:

  • Investigate the deviation.

  • Identify root causes.

  • Implement corrective and preventive actions (CAPA).

4. Change Control

If a change in equipment, materials, or processes is necessary, QA ensures:

  • Proper documentation and approval.

  • Risk assessment and validation before implementation.

5. Training Programs

QA conducts and tracks employee training to ensure that:

  • Staff is competent in GMP and job functions.

  • Training records are up to date.

6. Self-Inspections and Audits

QA plans and executes:

  • Internal audits

  • Supplier audits

  • Third-party inspections
    Findings are documented and followed up with CAPAs.

7. Validation and Qualification

QA is responsible for:

  • Process Validation

  • Equipment Qualification

  • Cleaning Validation
    These activities ensure consistent and reliable output.

8. Regulatory Compliance

QA ensures compliance with:

  • WHO-GMP

  • USFDA

  • MHRA

  • EMA

  • CDSCO
    QA prepares the company for inspections and maintains readiness for audits.

9. Quality Risk Management

QA assesses the risks associated with each process and implements control strategies to minimize them.

📜 Importance of QA in the Pharmaceutical Industry

  1. Patient Safety
    Medicines must be free from contamination and must contain the correct strength. QA ensures this through robust systems.

  2. Regulatory Compliance
    A strong QA system avoids legal issues and regulatory penalties.

  3. Market Authorization and Product Approval
    Drugs must meet stringent quality guidelines to be approved by global agencies. QA supports dossier preparation and technical files.

  4. Brand Reputation
    A poor-quality product can damage a company’s image. QA ensures consistent product quality.

  5. Cost Efficiency
    By preventing errors rather than correcting them later, QA saves time and money.

🏢 Common Roles in QA Department

RoleResponsibility
QA ExecutiveDaily document review, deviation handling
QA OfficerSOP preparation, batch record review
QA ManagerOverall supervision, audit readiness
QA AuditorConduct internal/external audits
Validation Engineer (QA)Oversee validation and qualification activities
AspectQA (Quality Assurance)QC (Quality Control)
FocusProcess-orientedProduct-oriented
ApproachPreventiveCorrective
ResponsibilityEntire production lifecycleFinal product testing
ActivitiesSOPs, audits, training, validationSampling, lab testing, reporting

📅 Day-to-Day Activities of QA Department

  • Morning review meetings

  • Cross-checking BMRs and BPRs

  • Monitoring cleanroom environment data

  • Validating new cleaning methods or processes

  • Preparing for audits

  • CAPA follow-up and documentation

  • Ensuring online documentation at every step

🌍 Global Standards QA Adheres To

  • ICH Guidelines

  • 21 CFR Part 11 (USFDA)

  • WHO GMP

  • PIC/S

  • EU GMP Annexures
    QA ensures the company’s systems align with international quality and safety standards.

🧠 Skills Required for QA Professionals

  • Attention to detail

  • Regulatory knowledge

  • Communication and documentation

  • Problem-solving ability

  • Audit preparedness

  • Strong understanding of manufacturing processes

📈 Challenges Faced by QA Teams

  • Keeping up with regulatory updates

  • Managing large volumes of documentation

  • Ensuring consistent training across departments

  • Root cause analysis for recurring deviations

  • Digital transformation and compliance with e-record systems

✅ Future of QA in Pharma

The future of QA is becoming more digitized and data-driven:

  • Use of AI for quality trend analysis

  • Digital QMS (Quality Management Systems)

  • Real-time batch record reviews

  • Focus on data integrity and cybersecurity

📌 Conclusion

The QA department is the backbone of the pharmaceutical industry, ensuring that every drug manufactured is safe, effective, and meets global standards. From managing SOPs to conducting audits and training employees, QA is deeply involved at every stage of drug development and manufacturing.

Pharmaceutical companies that invest in a robust QA system are more likely to build trust, avoid recalls, pass regulatory audits, and maintain a competitive edge in the global market.